Capital Markets: Observations and Insights Autumn 2019

Accelerating Innovation

INNOVATION

Stepping on the Gas

• Data has indicated that innovation is accelerating across many areas of the economy

• As a result, new products and services are diffusing through society faster, disrupting businesses at a greater pace

Years from Market Entry to 50% Penetration

Years to Reach 1 Billion Users

Source: Asymco, Visual Capitalist, company disclosures.

Page 10